Privacy policy

Latido operates this shop and website, including all related information, content, features, tools, products, and services, in order to provide you as a customer with a personalized shopping experience (the “Services”). This Privacy Policy describes how we collect, use, or disclose personal data when you visit, use, or make a purchase or another transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

What Personal Data Do We Collect or Process?

When we use the term “personal data,” we refer to information that identifies you or another individual, or that can be directly associated with you. Personal data does not include information that has been anonymized or aggregated in such a way that it can no longer identify you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:

  • Contact details including name, postal address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and bank account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.
  • Account information including username, password, security questions, preferences, and settings.
  • Transaction information including items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, as well as your purchase history.
  • Communications with us including information you provide when contacting us, for example through customer support requests.
  • Device information including details about your device, browser, or network connection, IP address, and other unique identifiers.
  • Usage information including information about your interactions with the Services, such as how and when you browse or use the Services.

Sources of Personal Data

We may collect personal data from the following sources:

Directly from You

We collect information when you create an account, access or use the Services, communicate with us, or otherwise provide your personal data to us.

Automatically Through the Services

We collect information from your device and through your use of our products or services, your visits to our website, and through cookies and similar technologies.

From Service Providers

We collect information when our service providers enable certain technologies or collect/process personal data on our behalf.

From Partners and Other Third Parties

How Do We Use Your Personal Data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

Providing, Customizing, and Improving the Services

We use your personal data to provide the Services to you. This includes fulfilling our contract with you, processing payments, fulfilling orders, saving preferences and items of interest, sending account-related notifications, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and creating a personalized shopping experience by recommending products based on your purchases or browsing activity.

Marketing and Advertising

We use your personal data for marketing and advertising purposes, such as sending promotional communications via email, SMS, or postal mail, and displaying advertisements for products or services on our website or third-party websites, including based on items you viewed or placed in your cart.

Security and Fraud Prevention

We use personal data to authenticate your account, provide a secure shopping experience, detect and investigate fraudulent or malicious activities, protect public safety, and maintain the security of our Services. If you create an account, you are responsible for protecting your login credentials. We strongly recommend not sharing your username, password, or other access details with anyone.

Communicating with You

We use your personal data to provide customer support, respond to inquiries, and maintain our business relationship with you.

Legal Purposes

We use your personal data to comply with applicable laws, respond to lawful requests from authorities, investigate legal claims or disputes, enforce our policies and terms, and protect our rights, users, and Services.

How Do We Share Personal Data?

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes consistent with this Privacy Policy, including:

  • Service providers and vendors acting on our behalf, such as IT providers, payment processors, data analytics providers, customer support providers, cloud storage services, fulfillment partners, and shipping providers.
  • Business and marketing partners who provide advertising or marketing services. These partners may use your information in accordance with their own privacy policies.
  • Third parties when you direct us or consent to sharing information, for example to fulfill product deliveries or through social media integrations.
  • Affiliates and members of our corporate group.
  • Parties involved in business transactions such as mergers or insolvency proceedings, or where disclosure is required by law, subpoena, or to protect our rights and Services.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. If you follow links to websites not controlled by us, you should review their privacy and security policies independently. We are not responsible for the privacy practices, security, or content of third-party websites.

Information shared in public or semi-public areas, including on third-party social media platforms, may be viewed and used by others without restriction.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal data from children who are under the legal age in their country. If you are a parent or guardian and believe your child has provided personal data to us, please contact us to request deletion.

At the time this Privacy Policy became effective, we have no actual knowledge that we “sell” or “share” personal data of individuals under 16 years of age as defined under applicable law.

Security and Retention of Your Data

Please note that no security measures are completely secure, and we cannot guarantee “perfect security.” Information transmitted online may also be vulnerable during transmission. We recommend avoiding insecure channels when sending sensitive or confidential information.

We retain personal data only as long as necessary for purposes such as managing your account, providing Services, complying with legal obligations, resolving disputes, and enforcing agreements.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the following rights regarding your personal data:

  • Right of access.
  • Right to deletion.
  • Right to correction.
  • Right to data portability.
  • Right to manage marketing communications.

If you reside in the United Kingdom or the European Economic Area, you may also have:

  • The right to object to or restrict processing.
  • The right to withdraw consent where processing is based on consent.

You may exercise these rights through the Services where available or by contacting us using the contact details below.

We may need to verify your identity before processing certain requests. You may also authorize an agent to submit requests on your behalf where permitted by law.

Complaints

If you have complaints regarding how we process your personal data, please contact us using the contact details below. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal data may be transferred to, stored, and processed outside your country of residence.

Where we transfer personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent safeguards, unless the destination country has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. Updated versions will be published on this website along with a revised “Last Updated” date where required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, you may contact us:

For the purposes of applicable data protection laws, we are the controller of your personal data.